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Ireland’s top football show, Premier League Live, returns for a 14th season on Today FM this Saturday 13th August and the show are very proud to announce Betfair, the World’s Biggest Betting community as the new Sponsor.  The deal has a value in excess of €300,000 and will see Betfair as Today FM’s preferred betting partner for the season, as well as exclusive sponsor of Premier League Live.

Barry Orr, PR Manager for Betfair Ireland, said:

“The association with such an iconic show as ‘’Premier League Live’’ gives Betfair a great platform to reinforce the fact that we are the home of Premier League betting.  From multiple coupons to match odds, first scorer, halftime-fulltime, we let our prices do the talking and that’s where the real value lies for punters”.

Wayne Rooney, Kenny Dalglish, Shay Given, Robbie Keane and Alex Ferguson are just some of the famous names you will hear every Saturday from August until May with the return of Ireland’s top football show, Premier League Live, on TODAY FM.

Every Premier League Saturday we will deliver live and exclusive commentaries from the Barclays Premier League, kicking off the season with Liverpool v Sunderland from Anfield on August 13th.

Premier League Live is presented by Michael McMullan, with former Republic of Ireland player and broadcasting legend Mark Lawrenson to provide regular weekly analysis.

Ron Jones, Ian Beach, Matt Holland, Brian Kerr, Frank Stapleton, Mick Martin and Bryan Hamilton will form the core of our commentary team as we describe the drama from amphitheatres such as Old Trafford and the Emirates Stadium, bringing the action and goals from the best league in the world straight to your wireless.

And each week in the final hour of the show, the microphone is given over to our listeners, who have their say on Ireland’s only football phone – in, ‘Live After Five’.

You can also listen to Premier League Live on the move with our exclusive iPhone APP, which will be available from the middle of August.

John Duggan, TODAY FM Sports Editor, said:

“We are thrilled to be back on the air for a 14th season of Premier League Live on TODAY FM.  We are the home of football coverage on Irish radio and we promise to bring our supporters many more magical moments from ‘The Beautiful Game’.  I would especially like to welcome Betfair as part of the winning team.”


For further information please contact:

Gill Waters @ Today FM Press Office on 01 804 9047 or 086 248 2364

Premier League Live, with Betfair, is broadcast every Saturday during the Premier League season, from 2pm – 6pm, on 100–102 TODAY FM.