Today FM’s Shave or Dye sets award-winning record

The AIM (All Ireland Marketing) Awards 2015 took place in the DoubleTree by Hilton  on Thursday 14th May and Today FM won the top award in the Corporate Social Responsibility category for the Shave or Dye 2014 campaign, beating off heavy hitters like Electric Ireland, Tesco, eircom and Applegreen.

This is the first time that any brand or company has won four consecutive gold awards at the AIM’s and the judges cited Today FM’s ‘Shave or Dye’ initiative as follows:

“Today FM provides a platform and a voice for cancer sufferers and their families, and acts as a catalyst for the generosity of listeners, which has been very substantial.”

Today FM’s Shave or Dye 2014 was organised and co-ordinated by the Today FM Marketing Team of Gill Waters, Aidan O’Connor, Shauna O’Reilly and Jo O’Connor.