Today FM’s Shave or Dye or Oh My!, supporting the Irish Cancer Society, culminated today (Friday) with the station dedicating the entire day to the campaign from live on-air selfies to 50 Shaves of Grey including some well known personalities lending their heads in the name of charity!
The hugely successful station initiative, which celebrates its 6th year in a row, has raised €7.55 million for the Irish Cancer Society since it began in February 2010. The campaign has seen Today FM presenters and the people of Ireland shave their heads and dye their hair for the cause. This year’s campaign Shave or Dye or Oh My! also encourages people to share their bad hair selfies on social media, encourage their friends to do the same and donate €2 to the Irish Cancer Society.
This morning, Today FM presenters Louise Duffy and Matt Cooper swapped their radio mics for the TV studio as they joined the team at TV3’s Ireland AM to promote the campaign, with Louise shaving Mark Cagney’s head live on TV!
In studio, brave 13-year-old Conor Byrne from Lucan had his head shaved by Ian Dempsey on the Ian Dempsey Breakfast Show. The Lucan United superstar signed up for Shave or Dye or Oh My! in memory of a school friend who recently passed away after a battle with cancer. Conor, who is in first year in Gaelscoil Naomh Padraig, has raised over €1,500 for Shave or Dye or Oh My! and the show arranged for him to meet Irish soccer legend Robbie Keane to congratulate him for his efforts.
The Anton Savage Show then broadcast live from Style Club on Dublin’s South William Street where it hosted the first ever 50 Shaves of Grey! Over the past few weeks, the show recruited listeners willing to shave off their grey locks, all in the name of charity. The idea was a brainwave of listener Andy Garland, who will participate in the event. The final event saw over 60 participants have their heads shaved in the run-up to midday.
Phil Cawley, standing in for Dermot & Dave, held a live broadcast from Boots in Blanchardstown to coincide with Boots Blue Hair Day which raises more money for the Irish Cancer Society.
Today FM will also hosted synchronised #ohmy selfies on the airwaves throughout the day, including on The Louise Duffy Show this afternoon. Louise encouraged her listeners to share their Shave or Dye or Oh My! selfies at a particular time in the hope of boosting donations throughout the day.
This evening on The Last Word with Matt Cooper, Independent TD Mick Wallace will be chatting to Matt about dyeing his famous blonde locks pink, in support of the campaign.
Since its launch in 2010, over 30,000 Shave or Dye events have been held across the country by listeners and supporters. Click here to find out more about hosting an event. Shave or Dye has also smashed a number of Guinness World Records including the most heads shaved by 1 barber in 1 hour (2010) and the biggest gathering of Mohicans (2013).
Ireland’s cancer rate is one of the highest in the world. 1 in 3 people will be diagnosed with cancer during their lifetime and it is estimated that 42,000 new cases will be diagnosed by 2020. Latest data from the National Cancer Registry shows that 34,798 people were diagnosed with cancer in Ireland in 2011. These stark figures mean that there is an ever increasing demand for the direct patient care services provided by the Irish Cancer Society.
If you are concerned about or affected by cancer, please call the Irish Cancer Society’s National Cancer Helpline on Freephone 1800 200 700 for advice, support and information. Staffed by specialist cancer nurses and open Monday-Thursday 9am-7pm and Fridays 9am-5pm.
To get involved in this year’s campaign, log onto todayfm.com/shaveordye or text SHAVE to 50300 to donate €2 to the Irish Cancer Society.