TODAY FM SCORES THE TREBLE!

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Today FM is celebrating a significant win today affirming its position as the second most listened to radio station in the country.  Today FM has overtaken 2FM in Weekly Reach for the first time and maintained its lead in Market Share and Listened Yesterday figures:-

 

  • Market Share                   Today FM: 8.9%                       v        2FM: 7.3%
  • Listened Yesterday         Today FM: 444,000 (13%)    v        2FM: 404,000 (11%)
  • Weekly Reach                  Today FM: 843,000 (24%)  v        2FM: 838,000 (24%)

 

The Ray D’Arcy Show continues to attract huge numbers with 212,000 listeners tuning in daily – increasing its lead to 26,000 ahead of 2FM’s Ryan Tubridy.  (D’Arcy: 212,000 v Tubridy: 186,000).

 

The Ian Dempsey Breakfast Show maintains its crown as Ireland’s No. 1 Entertainment Breakfast Show with an impressive 22,000 more listeners than 2FM’s Hector.

 

Today FM holds 6 of the Top 8 shows in the lucrative 20-44 year old market, with Ray D’Arcy maintaining his crown at the top.

*Top 8 Programmes – 20-44 Year Olds

Number

Show

Station

Now

1 Ray D’Arcy

Today FM

163,000

2 Phil Cawley

Today FM

126,000

3 Ryan Tubridy

2FM

122,000

4 Morning Ireland

Radio 1

121,000

5 Ian Dempsey

Today FM

119,000

6 The Last Word

Today FM

118,000

7 Ray Foley

Today FM

115,000

8 Premier League Live

Today FM

99,000

 

Commenting on the figures, Today FM’s CEO, Willie O’Reilly said:

“It’s a tough market out there, with more stations than ever before.  To have put clear blue water between ourselves and 2FM is something all of us are really proud of”.

For further information, please contact:

Gill Waters on 01 804 9047 or 086 248 2364