Today FM – Reasons to be Cheerful

Category: JNLR, Today FM

PRESS RELEASE

Thursday, 2 February 2012

REASONS TO BE CHEERFUL!

http://vimeo.com/36095409

 Today FM is celebrating considerable wins as Joint National Listenership Report figures for the period January 2011 to December 2011 were released today.  Today FM continues to be the most listened to independent radio station in the country, with 879,000 tuning in every week.

The report shows significant increases in Today FM’s Share, Reach and Listened Yesterday figures, since the last survey in October 2011.

  • UP 0.4%        Market Share                                    9.5%
  • UP 21,000    Listened Yesterday                      467,000
  • UP 30,000    Weekly Reach                                 879,000

In contrast, 2FM saw its Market Share drop to its lowest level at 7.5%.  2FM now trails Today FM across the main listening day (7am-7pm) in every programme segment.

 

On Today FM’s weekday schedule, there have been substantially more people tuning in every weekday show.

  • UP 18,000    Ian Dempsey Breakfast Show                   171,000
  • UP 6,000      Ray D’Arcy                                                       234,000
  • UP 3,000      Ray Foley                                                         144,000
  • UP 7,000      Tony Fenton                                                    118,000
  • UP 7,000      The Last Word with Matt Cooper            161,000

 

For the first time Today FM holds all of the Top 5 Shows amongst 20-44 year olds, with Radio 1’s Morning Ireland dropping from No. 3 to No. 6:

TOP SHOWS – 20-44 YEAR OLDS

1  Ray D’Arcy

Today FM

180,000

2 Ian Dempsey

Today FM

129,000

3 Philip Cawley On Saturday

Today FM

123,000

4 The Last Word

Today FM

120,000

5 Ray Foley

Today FM

115,000

6 Morning Ireland

RTE R1

112,000

7  Ryan Tubridy

RTE 2FM

107,000

8  Premier League Live

Today FM

101,000

 

 

Commenting on the report, Today FM’s Chairman, John McColgan, said:

 

“Today FM’s continued growth is proof positive that more Irish people want an antidote to all the daily doom and gloom. We’re providing a great combination of personality, information, opinion and fun – and it’s working.” 

 

For further information, please contact:

Gill Waters

Today FM Press Office

Tel : 01 804 9047

Mob: 086 248 2364

 

 

Note to Editor:

 

*        All quoted figures sourced from JNLR/Ipsos MRBI survey released February 2012 for January – December 2011. 

*        Above comparisons based on previous survey published in October 2011