Wednesday, 27th April 2016: The latest Joint National Listenership Report (JNLR) released today for the period April ‘15 to March ’16 show that 1 in 3 25-34 year olds now tune into Today FM every week making it the biggest national radio player for this audience. The figures also show that Today FM has widened the gap with 2FM across the board:
TODAY FM RTÉ 2FM
Market Share: 7.5% v 6.1%
Listened Yesterday 415,000 v 357,000
Weekly Reach: 878,000 v 783,000
Everyone’s radio favourite, Ian Dempsey continues to win breakfast with 180,000 compared to 2FM’s ‘Breakfast Republic’ which saw a drop of almost 20,000 listeners in just 3 months (book-on-book reach).
Elsewhere on the Today FM daytime schedule, The Anton Savage Show attracts an audience of 175,000 in the mid morning slot, Dermot & Dave’s lunchtime show now has a listenership of 117,000 while Louise Duffy currently has 91,000 listeners from 2.30-4.30pm.
The Last Word with Matt Cooper maintained its drive time audience of 132,000.
Today FM’s latest recruit Fergal D’Arcy made gains in his weekday audience of 2,000 bringing his new listenership to 25,000 in the 7-9pm slot. D’Arcy also increased his Sunday show (4-7pm) by 4,000; his audience now stands at 53,000.
Weekends were big winners once again for Today FM with ‘Saturday Breakfast’ presenter Alison Curtis adding another 8,000 listeners to her morning show bringing her audience to 149,000. Phil Cawley’s Saturday show is also at 149,000 now after the popular DJ increased his loyal audience by 2,000. Meanwhile Neil Delamere’s ‘Sunday Best’ (11am-1pm) gained a further 6,000 listeners and now entertains an audience of almost 100,000 (99,000).
The strong audience numbers mean that Today FM retains its position as Ireland’s largest Independent Radio Station entertaining a weekly audience of 878,000.
Today FM also increased its market share in Cork, the North-West and North-East regions maintaining its nationwide appeal.