TODAY FM attracting over 900,000 listeners weekly

The latest Joint National Listenership Report (JNLR) released today for the period July ‘14 to June ‘15, has seen Today FM maintain its weekly audience of over 900,000 listeners (902,000) a rise of 33,000 in one year. That’s 76,000 listeners ahead of its nearest competitor, 2FM.

The Ian Dempsey Breakfast Show remains the nation’s breakfast favourite among 20-44yr olds with 183,000 listeners tuning in daily.

Just 5 short months in, The Anton Savage Show continues to establish itself with over 190,000 listeners (194,000) although this figure does not represent a full 12 months for the 3 hour mid morning slot.

Today FM’s remains the leading choice for the 20-44yr old audience, with over 300,000 listeners in this age group tuning in.

Here’s how the station ranks against its main competition:

.                                   TODAY FM             RTÉ 2FM

Market Share:                 7.9%           v            7.1%

Listened Yesterday       457,000       v       402,000

Weekly Reach:                902,000       v       826,000

Today FM has once again recorded an increase of over 20,000 listeners in its weekend schedule. Key performers in the Saturday schedule were Phil Cawley (+10,000), Alison Curtis (+3,000) and Kelly-Anne Byrne’s The Beat Goes On (+2,000).

Commenting on the JNLR figures, Today FM’s CEO, Peter McPartlin said:

“Today FM’s schedule has seen massive change in the past 6 months alone with the defection of one high profile presenter. We now have a very strong new line-up across primetime with the addition of Anton, Louise Duffy and Dermot & Dave. I’m confident these will no doubt pay dividends in the coming 12 months supported by great marketing”