The latest Joint National Listenership Report (JNLR) released today for the period July ‘14 to June ‘15, has seen Today FM maintain its weekly audience of over 900,000 listeners (902,000) a rise of 33,000 in one year. That’s 76,000 listeners ahead of its nearest competitor, 2FM.
The Ian Dempsey Breakfast Show remains the nation’s breakfast favourite among 20-44yr olds with 183,000 listeners tuning in daily.
Just 5 short months in, The Anton Savage Show continues to establish itself with over 190,000 listeners (194,000) although this figure does not represent a full 12 months for the 3 hour mid morning slot.
Today FM’s remains the leading choice for the 20-44yr old audience, with over 300,000 listeners in this age group tuning in.
Here’s how the station ranks against its main competition:
. TODAY FM RTÉ 2FM
Market Share: 7.9% v 7.1%
Listened Yesterday 457,000 v 402,000
Weekly Reach: 902,000 v 826,000
Today FM has once again recorded an increase of over 20,000 listeners in its weekend schedule. Key performers in the Saturday schedule were Phil Cawley (+10,000), Alison Curtis (+3,000) and Kelly-Anne Byrne’s The Beat Goes On (+2,000).
Commenting on the JNLR figures, Today FM’s CEO, Peter McPartlin said:
“Today FM’s schedule has seen massive change in the past 6 months alone with the defection of one high profile presenter. We now have a very strong new line-up across primetime with the addition of Anton, Louise Duffy and Dermot & Dave. I’m confident these will no doubt pay dividends in the coming 12 months supported by great marketing”