Tesco has been announced as the new sponsor of Dermot and Dave’s mid-morning show on Today FM. Starting this week, the sponsorship agreement sees Tesco integrated into the show through taglines, outside broadcasts, on-air and social media promotions for 12 months.
Frank Dillon, Sponsorship Director, Communicorp One’s Sponsorship commented: “This is a great deal for the station and brand, to launch a new show and have a partner of the standing of Tesco is very exciting. Both partners are committed to quality and I think that’s a great foundation to any relationship to develop”
Amanda Farrell, Customer Marketing Manager, Tesco Ireland added, “We’re really excited to partner with Dermot & Dave on their new show. Having worked with the guys on previous promotions and customer events, we know they go above and beyond to entertain listeners bringing their own inimitable energy and sense of fun to everything they do. We look forward to working with the Today FM team over the course of the year ahead”.
Dermot & Dave launched their weekday mid morning show (9am-12pm) on Today FM on January 23rd and the duo have received a hugely positive reaction from audiences and industry. The duo also announced a nationwide comedy tour entitled ‘Ah Sure Lookit’ which will take in 30 dates across the country starting in Killarney this week (Thursday, 16th March).
Last month, Today FM unveiled a new brand identity, website and app and held a 300 strong industry event to announce the station’s plans for 2017 including the launch of a new brand campaign in April.
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