Riding high in the saddle

The latest Joint National Listenership Report (JNLR) released today for the period April ‘14 to March ‘15, has seen Today FM grow its weekly audience to 920,000 listeners, a rise of 27,000 on the last survey.

The big daily winner was the Ian Dempsey Breakfast Show which rose by 7,000 listeners to 194,000. Ian, Mario and his team, led by Mairead Farrell, have a great response to their special brand of breakfast radio.

Other strong daily performers have been the new Dermot & Dave Show (121,000 – up 5,000), Teresanne O’Reilly in the Early Breakfast slot (21,000 – up 5,000) and Louise Duffy who has become a firm favourite in the afternoon slot formerly occupied by the late, great Tony Fenton (98,000 – up 2,000)

The new mid morning show led by Anton Savage was only included for 2 months of the 12 month survey and no immediate figures are available. Having said this, the slot which, was vacated by Ray Darcy, only lost 3,000 listeners to 212,000 and still commands a massive share of the younger listening population.

Today FM’s particular appeal is amongst 20-44’s and the station has reinforced its hold on this audience versus its other national competitors. The station now has 1 in 5 of this age group or 325,000 per day.

Here’s how the station ranks against its main competition:

TODAY FM              RTÉ 2FM

Market Share:                    8.6%              v          7.1%

Listened Yesterday          476,000        v       400,000

Weekly Reach:                   920,000        v       826,000
Today FM also enjoyed substantial gains at the weekend: the Saturday audience was up by 25,000 and Sunday’s rose by 55,000 on last year. Key performers were Phil Cawley’s two weekend shows (+8,000 for Saturday and 9,000 for Sunday), Paula MacSweeney (+5,000) and Kelly-Anne Byrne (+3,000).

Commenting on the JNLR figures, Today FM’s CEO, Peter McPartlin said:
“I’m delighted with the progress that we have made as a station in the last few months. There’s been a lot of change and lots of great radio too. And the great thing is that our listeners have responded positively because they “expect something different” from Today FM.”