The Ray D’Arcy Show Set a World Record! Today FM’s Shave or Dye 2012

PRESS RELEASE

Friday, 17th February 2012

 TODAY FM’S SHAVE OR DYE 2012

The Ray D’Arcy Show Set a World Record

For the Most Heads Dyed in 24 hours by one Hairdresser

Today on the Ray D’Arcy Show a World Record was set for the most heads dyed by one hairdresser over 24 hours.  The record commenced on the show yesterday at 11.30am and 24 hours later a phenomenal 62 heads had been dyed by Damien Bennett, senior colourist in Peter Marks.  The 62 heads were dyed green, white and orange to replicate the Irish Flag.  Ray D’Arcy jumped in on the fun and dyed his hair bright orange!

 

Over 142 heads were also shaved across the show, some of which were done by a team of celebrity shavers, including, Miriam O’Callaghan, Rob Kearney, Daithí O’Sé, Ian Dempsey and Gift Grub’s Vincent Browne.

 

Today FM’s 3rd annual Shave or Dye campaign for the Irish Cancer Society was launched in January and has raised over €250,000 this year.  With over 8,000 events still to run the length and breadth of the country, the number of events for Shave or Dye 2012 has tripled that of last year’s campaign, which went on to raise over €1.37 million.

 

Ireland’s cancer rate is one of the highest in the world.  1 in 3 people will be diagnosed with cancer during their lifetime and it is estimated that by 2020, 40,000 new cases will be diagnosed.  Latest data from the National Cancer Registry shows that 29,775 people were diagnosed with cancer in Ireland in 2009.  These stark figures mean that there is an ever increasing demand for the direct patient care services provided by the Irish Cancer Society.

 

If you are concerned about or affected by cancer, please call the National Cancer Helpline on Freefone 1800 200 700 for advice, support and information. Staffed by specialist cancer nurses and open Monday-Thursday 9am-7pm and Fridays 9am-5pm

 

To get involved in Today FM’s Shave or Dye 2012, log onto www.todayfm.com

 

Links:

Last year’s World Record video click here (worth a look!)

Today FM’s Shave or Dye 2012: www.todayfm.com/shaveordye

Irish Cancer Society:  www.cancer.ie

Facebook:  here

 

Photos supplied by Corporate Photography PR

Robbie Reynolds

Tel: 01 6857216

Email: info@corporatepr.ie

 

For more details, please contact:

Gill Waters

Today FM Press Office

Tel: 01-804 9047

Mob: 086 248 2364