Press Releases
Strong audience growth in Czech Republic
12th May 2006
Communicorp stations have recorded one of the group’s best ever listenership results in the Czech Republic.
The Quarter 1, 2006, Radioprojekt results show growth in all areas:
- Total group Weekly Reach increased from 944,000 to 1,471,000
- Total group Listen Yesterday increased from 586,000 to 712,000
- Total group Share increased from 7.9 to 8.5
Communicorp is the market leader in the country’s two largest cities:
- Country Radio and Radio Beat are the numbers one and two local stations on Weekly Reach in Prague, and Kiss 98 is number four
- Kiss Hady is the number one local station on Weekly Reach in Brno
Other highlights:
- Kiss Jizni Cechy has become the number one local station on Weekly Reach in South Bohemia for the first time
- Kiss Delta and Radio Jizera are the numbers one and two local stations on Weekly Reach in Mlada Boleslav
Communicorp General Manager in the Czech Republic Andrew Dower commented, ‘The Communicorp results are more impressive for having been achieved in a declining radio audience market, where total listenership for all stations across the country was down – 2%’.
Mr. Dower paid tribute to the programming team in the Czech Republic, ‘These figures are the result of two very talented programmers, our ‘two Martins’, Prague Group Manager Martin Hroch and Kiss Group Program Director Martin Rigler. It is a direct result of their talent and leadership of the programming team that Communicorp audience continues to grow in the Czech Republic’.
For more information please contact:
Andrew Dower
Tel: +420 272 733 111
