ALMOST 60,000 NEW LISTENERS JOINED TODAY FM IN PAST YEAR
Thursday, 8th February 2018: The latest Joint National Listenership Report (JNLR) for the period January – December ’17 has been released and Today FM recorded a two year high of almost 880,000 weekly listeners (878,000) welcoming 58,000 new listeners to the station in the past year.
Ian Dempsey holds his top position as the biggest Breakfast Show (7am-9am) on independent radio with an audience of 160,000 tuning in every morning (despite a decline of 7,000 year-on-year). Ian has just returned from a week of live broadcasting in Austria on the hugely popular Topflight Today FM Ski Trip where he entertained 700 loyal listeners. Ian will also lead the celebrations next month as Today FM marks 20 years on air.
Muireann O’Connell, who was announced as the new lunchtime presenter on Today FM last month, has a starting audience of almost 100,000 (98,000). Muireann’s new show time of 12-2pm means Fergal D’Arcy gains a half hour in his afternoon slot of 2-4.30pm. Fergal’s audience is now at 102,000 having increased by 5,000 listeners in the past 3 months.
Louise Duffy has also seen an increase in her figures as she entertains 25,000 listeners each evening with 7-9pm show ‘Lost in Music’ (+2,000 year-on-year) while Alison Curtis added an impressive 10,000 new listeners to her Weekend Breakfast Shows (Saturday: 137,000 / Sunday: 72,000)
CEO of Today FM, Keith McCormack commented: “Today FM has one of the most-loved and strongest line ups in the country. Even with unplanned schedule changes, we still recruited almost 60,000 new listeners and that’s a huge positive for us, that’s what we set out to do 12 months ago and it’s working. Outside of the publicly funded RTE Radio 1, Today FM remains the biggest radio station in Ireland; we plan on keeping it that way”.
All quoted figures relate to JNLR book released Wednesday, 7th February for the period October – December ’17
Source: JNLR/Ipsos MRBI 2017-4 January – December ’17 (Daily Reach / Weekly Reach)