98FM’s biggest promotion yet encouraging listeners to take to the street
98FM’s KNOCK KNOCK, a massive new promotion unlike anything Dublin has ever seen before has been launched today. The station have hidden €20,000 behind a door in a residential house somewhere the city and they are asking the people of Dublin to find it. The search starts today to find the top secret location.
Every week day from 9am, 98FM will give out 4 clues on-air and online which will be vital to those searching for the door. The rules are simple: Find the secret door, and when the door is answered, immediately ask “Is 98FM in the house?” If the answer is yes; you’ve just won €20,000!
98FM’s General manager Chris Doyle explains, “Word of mouth is sure to be the key driver of this campaign, similar to our previous promotions such as The Fugitive. 98FM’s KNOCK KNOCK will have people running around the streets of Dublin in an attempt to find the house which will win them €20,000. Even those who are not involved will have people knocking on their door in hope – so be prepared Dublin!”
A live webcam stream from the secret location can be viewed on 98FM.com/knockknock
98FM’s KNOCK KNOCK runs Monday to Friday from 9am – 7pm.
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