Irish Life has announced it will sponsor The Last Word the flagship current affairs drive-time show on Today FM presented by Matt Cooper. The sponsorship will start on Monday 29th August and run for one year.
Gerry Hassett, CEO Irish Life Retail said, “We’re delighted to be associated with The Last Word. The style of the show and the audience profile is a great fit for us and offers the ideal opportunity to communicate key messages to this key drive time audience.”
Irish Life is producing a series of new radio stings for the show which kicks off with a pensions theme.
Frank Dillon, Sponsorship Manager with Today FM said, “It’s great to have such a well established brand as Irish Life, who is recognised as Ireland’s leading life and pensions company, associated with the Last Word and Today FM and we’re really looking forward to developing the partnership over the coming months.”
The Last Word with Matt Cooper is broadcast every weekday from 4.30pm-7pm on 100-102 Today FM.
For further information, please contact:
Tel: 01 804 9083
Maria Whitmore, Gordon MRM,
01 665 0451 / 087 237 7105