D’ARCY TOPS THE POLLS

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The votes are in and Ray D’Arcy tops the polls, celebrating a massive increase of 16,000 listeners to his weekday show, bringing his audience to 228,000.

The Joint National Listenership Report was released today for the period October 2010 to September 2011.  It showed Today FM has widened the gap further on 2FM in all three key market measures:-

TODAY FM                                  RTÉ 2FM:

Market Share:                        9.1%                                v        7.4%

Listened Yesterday           446,000 (13%)        v        396,000 (11%)

Weekly Reach:                      849,000 (24%)        v        823,000 (23%)

849,000 people are tuning into Today FM every week, with a solid performance across the stations full schedule:-

 

DIFFERENCE:                 CURRENT LISTENERSHIP

Ray D’Arcy                       + 16,000                        to 228,000

Ian Dempsey                  + 1,000                           to 153,000

Tony Fenton                  + 1,000                           to 111,000

Matt Cooper                     – 1,000                            to 154,000

 

Today FM holds 6 of the Top 8 shows in the lucrative 20-44 year old market, with Ray D’Arcy maintaining his crown at the top.

Top 8 Programmes – 20-44 YEAR OLDS

Number

Show

Station

Now

1 Ray D’Arcy

Today FM

176,000

2 Phil Cawley on Saturday

Today FM

124,000

3 Morning Ireland

RTÉ Radio 1

121,000

4 Ian Dempsey

Today FM

118,000

5 The Last Word

Today FM

115,000

6 Ray Foley

Today FM

113,000

7 Ryan Tubridy

RTÉ 2FM

111,000

8 Premier League Live

Today FM

99,000

 

Commenting on the figures, Today FM’s CEO, Willie O’Reilly said:

“The Irish public have taken Ray D’Arcy and his team to heart and given him their number 1 vote… The station is in a growth phase and winning back listeners from the opposition.”

 

For further information, please contact:

Gill Waters on 01 804 9047 or 086 248 2364

 

Note: All quoted figures relate to JNLR book released Thursday 27th October 2011, for the period October 2010 to September 2011.  All comparisons are made on the previous book (July ’11) unless otherwise stated.