ANT-ON the up!

The latest Joint National Listenership Report (JNLR) released today for the period January ‘14 to December ‘14, has seen Today FM grow its weekly audience to almost 900,000 listeners, the highest in two years.

The station also saw a number of spikes across its weekend schedule, led by the show formerly known as Savage Sunday which clocked up an impressive 8,000 new listeners bringing its audience to 118,000. This is a great boost for new mid morning presenter Anton Savage who launched his weekday show just a fortnight ago. Anton starts the new time slot with an audience of 215,000.

When it comes to 20-44 year olds, Today FM is still the number one choice with over 320,000 now tuning in across the country.

Today FM RTÉ 2fm
Market Share 8.7% v 6.5%
Listened Yesterday 460,000 v 375,000
Weekly Reach 893000 v 797,000

Other gains in the Today FM schedule include The Last Word with Matt Cooper, which now enjoys an audience of 154,000 while Louise Duffy, who’s currently covering The Tony Fenton Show, grew the mid afternoon audience to 96,000.Alison Curtis continues to grow in popularity welcoming an extra 5,000 listeners to her Saturday morning show (135,000) and Saturday Night Hits presenter Paula MacSweeney, also known for her popular showbiz roundup on the Ian Dempsey Breakfast Show, added an impressive 6,000 listeners to her weekend music show.

Commenting on the JNLR figures, Today FM’s CEO, Peter McPartlin said “There has been a massive amount of change across national radio in the last 12 months. We’ve a lot of new voices on board and we’re delighted to have hit 2015 with more listeners each week than we started 2014 with.”

Note: All quoted figures are book-on-book and relate to JNLR book released Thursday, 5th February for the period January ’14 to December ‘14
Source: JNLR/Ipsos MRBI 2014-4.