AFTERNOON DELIGHT FOR TODAY FM!

The latest Joint National Listenership Report (JNLR) released today for the period Oct ‘14 to Sept ‘15, has seen Today FM’s afternoon schedule gain at least 4,000 new listeners across Dermot & Dave and The Louise Duffy Show.

Ian Dempsey and Anton Savage sit just shy of the 200,000 mark each with Ian’s Breakfast Show still streets ahead of the competition in the 7-9am slot on 181,000 listeners while Anton’s mid-morning show currently attracts an audience of 191,000.

Today FM grew its weekly audience to 903,000 listeners – an increase of almost 20,000 (19,000) on the same time last year. Meanwhile, nearest competitor 2FM recorded losses in both daily and weekly reach with a massive 79,000 less people tuning in to the RTE station each week compared to Today FM.

When it comes to the nationwide 20-44 year olds, Today FM remains the station of choice with over 300,000 listeners (302,000) of this audience tuning in. Early bird Paula MacSweeney now enjoys an audience of 23,000 (+2,000) on the 5am-7am shift while newcomer Fergal D’Arcy who took over evenings from 7-9pm won’t feature until the next book.

Here’s how the station ranks against its main competition:

                                      TODAY FM              RTÉ 2FM

Market Share:                 7.9%            v       6.8%

Listened Yesterday       453,000       v       394,000

Weekly Reach:                903,000     v       824,000

Continuing its winning streak when it comes to weekends, Today FM recorded an increase of 20,000 listeners in its Saturday and Sunday schedule. Phil Cawley brought in 4,000 new listeners (now at 157,000) to his Saturday show and a further 6,000 on Sunday (now at 87,000).

Commenting on the JNLR figures, Today FM’s CEO, Peter McPartlin said:
“We’re delighted that our refreshed schedule is gaining ground. Anton’s show is gathering great momentum and I’m delighted to see Dermot & Dave and Louise Duffy making gains in the afternoons, both shows are still relatively new on air and have proven hugely popular in that short time.