98FM’s Big Slide Home wins PRCA Award

Category: News Tag: , , ,

The 98FM team together with Fleishmann Hillard took home a PRCA for Best PR for an Event for the Big Slide Home.

In July 2016 98FM brought the first event of its kind in Ireland took place; a 260ft waterslide was constructed in Dublin City Centre on Winetavern Street near Christchurch Cathedral. Through a strategic partnership with Fleischmann Hillard, the Big Slide Home secured significant media coverage and cut through. Over 3000 wristbands were distributed to consumers across Dublin city and county. This culminated in consumers taking a whopping 5,500 slides in 2 days!

This is a great achievement for the combined team and partnership; the PRCA’s are the beacon for best practice in Irish public relations and communications.