Dublin’s 98FM has once again been honoured with a prestigious award for The Naked Breakfast, this time at Monday night’s 2015 New York Festivals International Radio Awards. Selected from finalists spanning 10 countries, 98FM won a silver award in the Best Special Event category. 98FM saw off competition from a myriad of both public and commercial broadcasters including the Australian Broadcasting Corporation (ABC), RTE, WGUG Public Radio Cincinnati and the BBC to name but a few. The Naked breakfast was also a finalist in the Best Innovative Show Category.
98FM breakfast show hosts Ray Foley and JP Gilbourne broadcasted The Naked Breakfast in front of a live studio audience in Vicar Street last November, an Irish radio first – a 100% live show with no pre-records, no delay button, no safety net… just LIVE music, LIVE guests, a LIVE audience, LIVE jingles and even LIVE ads! A host of exciting guests from the world of music and comedy were also LIVE in front of an audience of 400 people.
The innovative show, with commercial sponsors Group M, picked up three awards at the recent Media Awards, including scooping the coveted Grand Prix Award, a feat that has never been accomplished by a radio brand before.
The Naked Breakfast will return this November with even more surprises and advertising firsts in store for listeners. See 98FM.com for updates.