Dublin’s 98FM has announced an Irish radio first – a 100% live show with no pre-records, no delay button, no safety net… just LIVE music, LIVE guests, a LIVE audience, LIVE jingles and even LIVE ads! A host of exciting guests from the world of music and comedy will also be LIVE on The Naked Breakfast which will broadcast from Vicar Street in front of 400 people on Friday 28th November.
98FM breakfast show hosts Ray Foley and JP Gilbourne will broadcast their show ENTIRELY live at 8am with special guests and music performances. Jingles will be performed by Paddy Courtney, Eric Lalor & Irish band Key West and actors will voice-over the ads live on the spot! 98FM are even flying in international renowned blockbuster movie voice over Dave Foxx who will be performing live station voice overs. Not only that, but The Coronas will be the resident house band on the morning playing songs from their new album ‘The Long Way’.
Speaking about the upcoming show, Presenter Ray Foley said, “We are delighted 98FM have given us the opportunity to this. This is radio in its most raw form and we will have a blast while doing it. We can assure the audience that there is no actual ‘nudity’ involved… by naked we mean stripped down and totally live. We are being liberated from the comfort zone of our breakfast studio and being unleashed onto a live crowd – bring it on!”
Commenting on The Naked Breakfast, CEO of 98FM Keith McCormack said, “We are really excited to be the first radio station in Ireland to introduce this special event. Naked Breakfast will be the first in a new line of innovative ideas from 98FM. We want to push the boundaries of radio, as we are doing online and on-street, and this is an example of connecting with listeners in new and creative ways. We had a great response from our advertisers who were really excited to get on board and for the first time in radio history, listeners will be reaching to turn up the dial for the ads!”
Brand partners who have got on board include TK Maxx, Club Orange, Evoke.ie and Seat.Listeners can apply to be part of this epic event by registering on www.98fm.com. Make sure to tune into the Naked Breakfast on 98FM next Friday 28th November at 8am.